Drawing on more than 80 years of industry experience, Australian steel manufacturer Austube Mills is a good example that a product can indeed reflect the personality of its maker – tough, proficient and a true survivor. That's why the company can feel confident heading into 2014 and beyond.
Australian pipe and tube manufacturer, Austube Mills, has announced it is optimistic about the year ahead.
According to General Manager, Richard Clement, one reason for the bullish outlook is Austube Mills’ commitment to maximising its reach and service levels to the commercial vehicle market.
“We pride ourselves in providing all industries and manufacturers with a comprehensive range of hollow and open profile steel sections, including those commonly used in the transport industry,” he said. “In fact, we have been a major part of Australia’s transport market for more than half a century."
Austube Mills manufactures a range of steel products suitable for truck and trailer designs, and in many cases may actually provide purpose-built sizes or sections for end users, thus allowing the manufacturer to minimise time and down-stream costs.
“Our in-house technical experts continue to explore what kinds of benefits and outcomes trailer manufacturers are trying to achieve, and then it is up to Austube Mills as a manufacturer to ensure we have products that can help them achieve those goals. It is then up to our distributor network and sales force to service the market at the highest levels, ensuring we always look after the end customer,” Clement said.
“What helps make Austube Mills unique in the market is the fact we are an Australian pipe and tube manufacturer, and we carry an extensive supply of finished product that is all third-party certified to Australian standards.
“We also have well-crafted products like the higher strength C450Plus range that is geared towards manufacturers of transport equipment. C450Plus is an ideal fit for the designs of truck and trailer bodies, caravans and tow bars due to its higher strength, which in many applications equates to less steel and lower weight.”
According to Clement, reinforcing service levels and technical support for the end client is key – particularly with the influx of overseas competition entering the Australian commercial transport market. “As a longstanding business, our customers have and will always come first - plain and simple. Customer service is a core value of our entire organisation,” he said.
“In today’s economy, one of our biggest challenges has become competing with an increasing amount of imported steel products. As a result, we work hard to explain to all our customers that not all steel is equal or fit for the job.”
He added, “That’s why we are making a concerted effort to get closer to our clients in the transport market, and give them a thorough understanding of the benefits of Australian-made Austube Mills products, as well as working with them to understand steel grades, properties and certification standards.”
By managing its costs and margins responsibly during the latest downturn, Austube Mills will enter 2014 with the steadfast focus of maintaining product standards and service levels through the entire supply chain to the end customer.
“We know we need to be better tomorrow than we are today,” Richard states. “Our continuous improvements and investments in our business have allowed us to understand what we need to focus on for the best chance of success.”
With almost a century of manufacturing history, Austube Mills remains the single largest steel pipe and tube business in Australasia, with a core network of manufacturing and warehouse facilities in New South Wales, Queensland and Victoria that are supported by more than 200 distribution partners across Australia and New Zealand.
Article featured in the December 2013 edition of Trailer Magazine. Picture courtesy of TruckArt Trailers (cattle trailer design uses Austube Mills' rectangular hollow structural sections).
Article published on Friday, 31 January 2014